How to Use Pinterest to Build an Audience (For Writers)

Updated 6/2/21

Pinterest was conceived as a kind of virtual bulletin board - a place to store all those neat images you run across when you are looking for something else on the net.

Pinterest is also a great tool for storing blog posts, websites, and all those useful articles you read online and then can never find again.

Surprisingly, it's only relatively recently that people have begun to use Pinterest as a marketing tool. (When I started using Pinterest, there were no ads!)

To be honest, while Pinterest has great potential, it's not as easy to use as Facebook or Twitter. As a form of social media, it's a little awkward, and there is much less likelihood of something going "viral." However, Pinterest has certain advantages shared by no other form of social media.

• It's easier to find information on a page of images than on a timeline
• Pins can be arranged thematically. This makes it easier to group specific types of information
• Images are memorable. An image that is interesting is more likely to catch a reader's attention than text
• Pinterest is highly addictive. Users re-pin images like mad, and they tend to stay on Pinterest longer, as well as visit it more frequently

How to use Pinterest

1. Set up your profile. Your full profile will appear on your home page, so design it carefully. First, upload an attractive, colorful image. (Square is best, as it will end up as a circle.) You can provide your location, your website (a must!), and a short bio. The bio is very important. Make sure you mention your publications, genre, and anything else potential readers might be interested in. For contact information include your Twitter handle.

2. Get followers. Like any other form of social media, you can get followers on Pinterest. There are several ways to go about this:

• Include a Pinterest follow button on your blog posts
• Add a profile widget to your blog. This also leads visitors to your Pinterest page. But it is more comprehensive than the follow button because it’s bigger and can display up to 30 of your latest pins. (I have gotten significantly more followers from the widget than from the button.)
• Make sure to include your Pinterest link to all your other social accounts
• Follow. Received wisdom is to follow 200 boards, then wait to see who follows you back and drop anyone who doesn't respond. The way you find boards to follow is by typing keywords into the search bar. Follow any boards that share your interests. (There are numerous writing boards. )

3. Use keywords. According to Bibliocrunch, the number one priority for using Pinterest is to have a “search mindset.” This means utilizing keywords in the descriptions of your boards and pins so that people searching for similar pins and boards can discover you. Fortunately, finding keywords is very easy. Type a general search term into the search bar, for example, Romance. The screen will refresh to give you popular categories under Romance. If you click on Books, more sub-categories will appear below the search bar,  — Contemporary, Paranormal, Historical, Worth Reading, and so on. Each time you click on a sub-category, increasingly specific terms will appear. Those are your keywords. Use them to hone your descriptions the same way you honed your search.

You can also broaden your audience by using the Keyword Tool. This allows you to search for the most popular keywords on Google, YouTube, Amazon, and Bing. An added feature of this tool is that it allows you to search by country and language.

4. Set up collaborative boards. Pinterest allows pinners to set up boards that allow many contributors. Some of these boards have hundreds of thousands of followers. (To find collaborative boards, go to Pin Groupie, a site that allows you to search collaborative boards by topic, number of followers, and number of pinners.) Increasing the number of pinners will increase your visibility. You can invite collaborators by email address or name. (Click the Invite button on the upper right to view your options.) You will have to follow one another to collaborate on a board.

If you want to join an established board, some collaborative boards provide contact information in the description. Check Pin Groupie for collaborative boards in your category to see which ones accept new pinners. (You can search for "writers," "writing," "authors" for general boards, or search your genre for more specific ones.)

5. Choose your images wisely. Pinterest is a visual medium. So, spend some time finding a captivating image for your pin. (See 43 Sites Where You Can Get Fabulous Free Photos for some great free sources.) The optimum image size is 600 x 800. It will resize down to 192 x 256, but will be restored to its full size when it is clicked. (If you are using Blogger, set your image size to large.)

Infographics have a great deal of success on Pinterest, as do images that also contain written information. Images that are informative as well as eye-catching will warrant more than a quick glance, and drive more traffic to your blog, story, or article.

Helpful articles:

All About Boards - Basic information about Pinterest boards.

12 Ways to Get More Pinterest Followers

How To Use Pinterest’s Group Boards To Get More Exposure For Your Business

How To Viral Market Pinterest

7 Simple Ways to Promote Your Blog (For Writers)

Updated 5/30/21

If you are a writer, you absolutely must keep a blog. Why? Because blogs are a great way for agents and/or editors to see how you write informally and, of course, your fans will enjoy reading your blog posts.

The problem faced by bloggers is the same faced by up-and-coming writers. How will people find you? If you have not yet published a book (and even if you have) it is difficult to make yourself known in the vast Blogosphere.

Fortunately, there are many ways to promote your posts. You can precycle by publishing your posts on other well-trafficked sites first, you can guest post, you can also post links to your posts on various platforms.

A few sites also allow you to recycle your posts. That is, you can re-publish your posts on another, larger, platform. (See LinkedIn and Medium below.)

When you re-post, remember to include a call to action at the end. The call to action is a simple statement of who you are and what your blog is about, along with a link. It should inspire people to check out your blog.

As a case in point, here is my call to action:

Erica Verrillo has published five books. She blogs about the publishing world, posts useful tips on how to get an agent, lists agents who are looking for clients as well as publishers accepting manuscripts directly from writers, explains how to market and promote your work, how to build your online platform, how to get reviews, how to self-publish, and where to find markets for your work on Publishing and Other Forms of Insanity.

The following are the sites I have found to be the most productive in terms of generating traffic to my blog.
______________________

LinkedIn - LinkedIn, the world's largest professional network, allows members to publish blog posts. You can either compose a post, or simply copy and paste your blog posts onto your LinkedIn blog. There is no predicting how many people will see your post. Most of my LinkedIn posts have gotten a less than impressive response, but a few have gotten over 10,000 views, so don't forget your call to action on these posts!

Because LinkedIn is aimed primarily at professionals, the discussions tend to focus on practical aspects of writing. This is an ideal place to share experience, advice, and tips.

Medium - Medium was developed by Twitter co-founder Evan Williams. The idea was to create a platform for both amateurs and professionals featuring publications that operated as a form of social journalism. Since its inception, the platform has changed, and bloggers can no longer simply add their posts to publications. (Adding posts to publications is now by invitation.) Even though the new restriction cuts down on traffic, it is possible to generate tens of thousands of views on Medium because it is directly connected to Twitter. All of your Twitter followers who are also on Medium will automatically become your Medium followers.

Medium does not have a lot of bells and whistles. You can easily upload images and do basic formatting, but not much else. On the plus side, you can import blog posts, which eliminates tedious copying and pasting. In general, Medium has a nice clean look, which makes posts easy to read. Medium followers are also more apt to look at your profile. While, like LinkedIn, most of my posts on Medium have only generated a modest number of views, occasionally one will take off, generating tens of thousands of views. For that reason alone, it's worth it to post on Medium.

Reddit - Reddit advertises itself as "the front page of the Internet." Its demographic is young men who have some college education. You can post links to your blog posts on various subreddits, provided that you join first. Subreddits are moderated. Here is a list of subreddits for writers: Reddit for Writers.

Facebook - With well over a billion active users, Facebook is the undisputed king of social media. Posts that go "viral" often do so because of Facebook. (One of my Medium posts got 25,000 views in 48 hours because of Facebook.) If you don't already have a Facebook page, open one, gather up some "friends" and start posting your blog.

In addition to your own Facebook page, there are dozens of public Facebook groups for writers where you can post anything related to writing. If you don't have a lot of "friends" on Facebook, this is a marvelous opportunity! Some of these groups have tens of thousands of members. Start with this list: 39 Facebook Groups for Authors.

#MondayBlogs on Twitter - Author Rachel Thompson started #MondayBlogs as a convenient vehicle for bloggers to share their posts. Every Monday, bloggers tweet their most recent (and/or most interesting) blog posts using the hashtag #MondayBlogs (don't forget the s). #MondayBlogs is wildly popular, with tens of thousands of tweets. (You can tweet anything EXCEPT your book. No ads or photos are allowed.) 

In contrast to tweeting randomly, I've seen a significant bump in my blog traffic on Mondays due to #MondayBlogs, especially when people with lots of followers re-tweet my tweets. Here are additional hashtags for writers: 246 Hashtags for Writers.

Pinterest - Founder Ben Silbermann describes Pinterest as a "catalog of ideas," rather than a social network. It is a convenient and elegant means of storing information using images. So, make sure you have a great image on every single one of your blog posts to encourage your visitors to pin.

You can make a board specifically for your blog. Give it a title that matches what your blog is about to make it easier to find in a search. Describe it as "The Best of ____ (name of your blog goes in the blank)" and make sure to use plenty of popular search terms in your description. (You can find these by typing the first few letters of any term into the search bar. Watch what pops up.)

Forums - There are numerous forums for writers - Writing Forums, Litopia, My Writers Circle, Writer's Beat,  Absolute Write, to name a few. Most forums discourage posting links to blogs until you have introduced yourself and participated in a few discussions, so make sure you check the forum rules before posting.

For more ideas on how to promote your blog see David Hartshorne's How To Promote Your Blog: The Complete Beginner’s Guide

Also see:

Precycling: A Great Way to Get the Most Mileage Out of Your Blogs

Flogging your Blog

10 Tips for How to Throw a Successful Book Launch Party

Jonathan Wolstenholme

Publishing a book is a big accomplishment, so why not throw a party? After all, you hold a party to celebrate your birth, and, frankly, writing your book took more effort. (Your mother probably has a different perspective on your birth. Just FYI.)

Basically, a book launch party is a book signing/reading with the added benefit of being fun - and newsworthy. A book launch party is an ideal opportunity for promotion, so don't waste it! The release of a book, especially a book by a local author, is considered news, which means you can get press coverage. It is also a great way to meet your fans, make new ones, and to connect with people who share your interests.

Tips on making your launch party a success

1) Plan ahead. Like all events, a launch party requires planning. Where will you hold it? Who will you invite? How will you advertise it? All of these considerations require planning at least three months prior to the release of your book.

2) Pick an appropriate venue. Bookstores are great places to hold launch parties, but there may be more appropriate venues, depending on what you've written. For example, if you've written a book for children, you may want to hold your launch in a children's museum. Libraries can also serve as good places for a launch party, particularly in larger cities. Consider a restaurant if you've written a cookbook, or a recreational supply store if you've written about the great outdoors. (One of the advantages to holding a launch party in a store is that they may be willing to carry your book.) Make sure to contact your venue several months in advance.

3) Advertise. Once you've picked a date and a location, contact local media. Ideally, you should send a press release. You can also call the appropriate editor (e.g. local news). Don't forget to list the event in your local media (newspapers, TV, radio). Do this well in advance. News media have submission deadlines that are often two months or more in advance of an event.

4) Invite friends and family to spread the word. Facebook is your friend. Tell everyone on all your social media about the party - even if they live in Zanzibar. Getting the word out is important, because it creates buzz.

5) Send invitations. This is a party! Send invitations to everyone you know, and to a lot of people you don't. Anyone who you think might be interested should be invited - that includes other local authors, publishers, and people who are involved in professions related to your topic. Invite local educators if your book is for children; invite health care professionals if you've written about health (or illness); invite local coaches or athletes if you've written about sports. A party is the perfect way for people of like mind to mingle. They will have a good time talking to one another, and you will make some contacts.

6) Prepare an EVENT. If the venue allows food, make sure you have something tasty for people to eat. And don't forget the music. If you've written a children's book, have some activities planned for children. Part of the event is your reading, so make sure there are chairs for people to sit on.

7) Dress to impress. On this occasion you are the belle (or beau) of the ball. Wear something memorable, and in keeping with your genre. (If you've written a thriller, sure, go for black. Otherwise, something that makes you look authoritative and/or friendly.) Anything that makes you stand out in a crowd will do. You will be photographed!!

8) Don't forget your books! If you are reading in a bookstore, they will prepare a display. But in non-traditional venues you may have to make your own. Make sure you have plenty of books on hand. It doesn't hurt to think about how you are going to sign them before you actually pick up your pen. (Enjoy! is good for fiction.)

9) Piggy-back. If there is another large event being planned, it may be worthwhile to approach them with the idea of combining forces. This will help you cut costs and save a lot of work.

10) After the party. Make sure you take lots of photos (and videos) to post on your website. Tell the whole world about your successful launch!

Slow Shopping: Getting Your Book Into Retail Store Libraries

The more time you spend in a store, the more likely it is you will buy something.

Seems like common sense, right? But retailers are just beginning to realize they can sell a lot more by slowing down shoppers, and giving them a "shopping experience."

Last October, the Wall Street Journal ran an article, The Slower You Shop, the More You Spend, in which they explored this new trend in shopping, dubbed (unsurprisingly) "slow shopping." (We can thank God for small favors - at least they didn't call it "slopping.") According to the WSJ, “slow shopping” is part of a “leisurely and enriching experience that’s not overtly focused on buying something.” It's also a great way to get shoppers to come back. People are inclined to repeat pleasant experiences.

Retail stores are employing all kinds of "experiences" designed to make shoppers hang around: Origins offers free mini-facials, Urban Outfitters hosts concerts and art events, and the Austin Whole Foods has been known hire roving mariachi bands. But one of the best ways to slow shoppers down is to get them to sit down and read.

To that end, some stores are adding libraries - comfy nooks where shoppers can sit down and leaf through a good book. New York's Club Monaco on Fifth Avenue features, among other things, a library where shoppers can read about the Flatiron district. 

How to get your book into retail store libraries

If you want to get your book into retail store libraries, the first thing to do is go slow shopping yourself. Scout out which stores might  be amenable to adding a comfy chair or two for shoppers to sit down and read. You may even discover that some stores in your area already have libraries.

If you think your book would be a good fit, and if the store is not national, contact the store's manager. If the store is a chain, contact the Chief Marketing Officer. Some of the CMOs named in the Wall Street Journal article are Michael Moore, the CMO for Lowes, John Nehas at Club Monaco, Oona McCullough at Urban Outfitters, and Pamela Hoffman at Origins.

If the retailer doesn't have a library, you may be able to help them start one. Make a list of some titles (yours included, of course), explain how they relate to the store's theme, and why shoppers would be interested in reading them. Mention the Wall Street Journal article, as well as other stores that are using slow shopping techniques to increase sales.

It works

Years ago, I knew a writer who wrote a humorous little book about back-seat driving. The book wasn't selling well, so he loaded a number of copies into his car, and drove to the regional headquarters of a national restaurant chain that featured an attractive gift shop. The CMO was impressed by the book (and also by the gumption of the writer), so he ordered copies for all the restaurants in the region.

Sometimes, that's all it takes. A little gumption, a good argument - and imagination. Don't let the idea that only bookstores can sell books hold you back. If you've written something outdoorsy, approach a camping store. Children's clothing outlets are great if you've written a children's book. And, of course, gaming and computer stores are perfect for speculative fiction.

At the risk of using an already over-used cliché -  "think outside the box."

Retail details

In general, retailers don't order large quantities. You can expect orders from a few books to a dozen. The amount of discount you offer depends on the size of the order. (Deep discounts should not be offered unless the retailer orders books in large quantities and pays up front.) Sometimes, retailers insist on consignment, which is fine if the store is local and you can pick up the books if they don't sell. In other circumstances, especially if you have to ship the books, the retailer should pay up front. Whether you decide to offer a returns policy is up to you.

Here are some helpful articles that will give you a greater understanding of how non-traditional marketing works:

Success for Your Book – in Non-Traditional Markets

Beyond the Bookstore: Holding Book Events in Non-Traditional Venues

How is Trade Marketing Different from Non-bookstore Marketing?

8 Ways to Use Goodreads to Promote Your Book

Updated 5/28/21

Goodreads is one of the most powerful social networks for authors looking to connect with readers. At 85 million members, it is the world’s largest site for book recommendations, with readers adding 30,000 reviews to the site every day. What's more, those reviews get syndicated and appear on Google books, USA Today, the Los Angeles Public Library, WorldCat, Better World Books and other locations.

As an author, you are probably wondering how you can make use of this popular site.

1. First sign up for an account. This is easy. Just go to https://www.goodreads.com/ and enter your name, email address, and password. You can also sign up for an account with Facebook. 

2. Second, open an author account. To do this, search for yourself and click on your published author name. The author name is listed below the title of your book in the search results. If you do not find your book in the database of published works, see who can join.

 
Clicking on your name takes you to your basic author profile page. This page has your name at the top and "author profile" to the right of your name. This page is part of their database of books and authors and is separate from your member profile page. Scroll down to the bottom of the page. Click "Is this you? Let us know." to send a request to join the Author Program.

3. Set up your author profile. Your profile is very important. Anyone who is interested in reading your books (or reviews) will check you out, so make sure your photo is appealing and your bio informative. You can also add a link to your website, and videos.

4. Add your blog. As a Goodreads author, you can add your blog to the site. Your blog posts will automatically appear on your author profile when you publish them. Conversely, you can also simply write a blog on Goodreads.

5. Events. If you are doing a book signing, giving a talk, or presenting at a conference you can promote your event on Goodreads. Events appear on your profile.

6. Post reviews. Posting reviews is the best way to gain followers. People join Goodreads to share what they are reading and, based on those recommendations, find new books. As a writer, you have a unique advantage, not just because you understand the inner workings of composition, but because you can WRITE. Turn that talent to writing about what you are reading, especially books you have found most enjoyable. 

7. Ads. Goodreads offers paid ads. The click through rate is fairly low (.05%), but unlike Google Adwords, the people who frequent Goodreads are actually interested in buying books. The low cost of their ads combined with the huge number of readers make Goodreads an advertising platform that may be worthwhile. Learn more about Goodreads ads HERE.

8. Giveaways. Historically, authors and publishers have been allowed to post giveaways on Goodreads for physical books only. But Goodreads has announced that it is now open to Kindle giveaways. (Learn more HERE.) Goodreads will charge a fee of $119 for Kindle (and print) giveaways. Publishers and authors will set the time period for the promotion, however, unlike print giveaways, Goodreads will select winners and see to it they receive their books. The limit for giveaway books - print or Kindle -  is 100.

The Power of Preorders

Mark Coker is the founder and CEO of Smashwords, and he knows his business. Last November he wrote an article for Publisher's Weekly explaining in detail how pre-orders can help increase sales for self-published authors.

If you are self-publishing, pre-orders are a must. Not only do they help generate buzz about your book, they serve as a vital promotional tool. There is little point lining up advance reviews if readers who are fired up about your book can't place an order. With pre-orders, readers can respond to an immediate call to action, and you don't have to wait to see if your marketing campaign is working.

All of the major self-publishing platforms currently offer pre-orders as part of their packages. But before you schedule pre-orders, you need to have all your ducks lined up in a row. Have you assembled a list of reviewers? Is your book cover finished? Do you have promotional materials (back cover copy) ready? Are your friends, colleagues, family members alerted? (Don't be afraid to get on the phone.)

There is no substitute for careful planning.
____________________

How Indie Authors Can Use Preorders to Crack the Bestseller Lists

BY MARK COKER

Imagine you could press a magic button that would make your next book launch more successful. The magic button is the e-book preorder, which gives indie authors a sales and marketing advantage.

Over the last 12 months, nearly two-thirds of the top 200 bestsellers distributed by Smashwords originated as pre-orders. This statistic is all the more impressive when you consider that only one in eight books published at Smashwords during this period was listed as a preorder.

A preorder is an advance listing of your e-book at major retailers that allows your reader to reserve a copy of your book up to 12 months before the release date. When the book is officially released, the customer’s credit card is charged and the book appears in her device’s library.

Although preorders are standard practice for traditional publishers, most self-published authors don’t yet know how to take advantage of them. Let’s fix that problem right now.

Five Big Benefits of E-book Preorders

1. More effective advance marketing of your book: Most authors use Facebook and other social media to communicate with readers about works in progress. By providing a preorder link every time you share news about your upcoming releases, you can capture readers’ orders when you have their greatest interest and attention.

2. Preorders signal commitment: When you establish a pre-order, you’re making a commitment to deliver a book to your readers. This signal of commitment is especially valuable if you write series. A preorder on a series makes the entire series more desirable to readers because it shows that you’re continuing to support the series.

3. Simultaneous release at multiple retailers: A preorder gives all retailers time to process your book in advance of the sale date so that they’re ready to release your book on the same day. Readers appreciate simultaneous releases.

4. Preorders help your superfans review first: Your biggest fans are more likely to reserve a preorder. This means that when your book goes on sale, readers who already love your work will be the first to receive the book and the first to leave reviews. These positive reviews will drive the next wave of purchases after release.

5. Fast track to bestseller lists: At iBooks and Kobo, all orders you accumulate leading up to your release date are credited toward your first day’s sales rank. This can cause your book to spike higher in the bestseller lists on release day, which increases the visibility and desirability of your title, leading to more sales. Amazon does not credit your accumulated orders toward your first day’s sale rank, which means that preorders will actually cannibalize your first day’s sales rank. For this reason, some indie authors forgo the preorder at Amazon and simply upload on release day so they can concentrate more sales on day one. However, an Amazon preorder may still make sense for you given the other benefits stated above.

As with all tools, those who know how to wield the tool will do the best with it.

Five Preorder Best Practices

1. List the preorder as early as possible: Look at your publishing calendar for the next 12 months, and get everything up on preorder now. At Smashwords, you can upload your preorder up to 12 months in advance, and you can adjust the date later if needed.

2. You can list the preorder before the book is finished: In June, Smashwords announced assetless preorders, also known as “metadata-only” preorders. With an assetless preorder, we can establish your preorder at iBooks, Barnes & Noble, and Kobo before the book is finished. All you need is the basic metadata: the title, the description, the price, and the categorization. Some authors even choose to establish preorders without cover designs so they can turn the cover reveal into a separate preorder marketing event days or weeks later.

3. Promote direct hyperlinks: Once your book is up for preorder, share direct hyperlinks to your preorder listing at each retailer. This puts your readers one click away from reserving your book at their favorite retailers.

4. Leverage your other books to promote your preorder:

After your preorder is listed at the retailers, update the back matter of your other e-books to promote the preorder. Consider running price promotions on your other e-books, including free promotions, so you can use the increased readership to drive more readers to the preorder.

5. Plan an aggressive multiweek marketing campaign:

When you do a preorder, spread your book launch activities throughout the duration of the preorder period so that you’re building buzz in support of your book release every week.

Comparative Titles - Why You Need Them

If you have spent some time looking at successful queries, or browsing agent bios, you will notice that comparative titles figure prominently.

There are several very important reasons to come up with some comparative titles (aka "comps") for your book, all of which have to do with marketing. The marketing department - and this is true of any publisher - is not going to sit down and read your book, so it is up to you to get them the information they need to help generate publicity and sales. Your agent will also need comps to pitch your book to a publisher.

Random House has put together an excellent article on why comparative titles are important, and how they are used by marketing departments. There is a useful section at the end that describes how to find comp titles, in case you are at a loss.

_________________________________

What Are Comp Titles and Why Are They Useful?

By Andrea Bachofen - Random House News for Authors

Comparison (“comp”) titles are books that are similar to yours in one of two ways: Either the content is comparable or the sales trends are expected to be similar. For your publishing team, comp titles are extremely important. The comps help editors making acquisition decisions to figure out who and how big the audience might be for a specific title. Editors also look at the sales trajectories of comp titles: Will Book X be the type of book to backlist forever, like Book Y, or go strong out of the gate and then fade fast when the publicity dies down, like Book Z? Marketing teams also find comps useful when putting together marketing plans for individual titles.

Additionally, comp titles are essential for the sales group: They give the sales reps a good shorthand when selling in to retailers. Reps have only thirty seconds to pitch each book with some accounts. Being able to say “It’s like x and y” can be one of the most effective ways to get attention from the buyer and to set expectations about audience and ballpark sales potential.

While our publishing teams often add additional comp titles during the publishing process, it is immensely valuable for them to understand what comp titles you suggest, so you can align your expectations about framing and positioning early in the process.

What Makes a Good Comp Title?

Here are a few things to ask yourself when determining if your selection is a good one:

1. Is the title recent? (Within the last two or three years is ideal.)

2. Is the title the same format? (If your forthcoming book is hardcover, don’t use a trade paperback original as a comp.)

3. Will your book have the same target audience in terms of genre? (This is relatively easy to do if the book fits neatly into a category: literary fiction, commercial women’s fiction, mystery, thriller, or science fiction. It can be more complicated if a book does not fit neatly into one category: for example, if the book is both very literary and science fiction. In that case, it is ideal to find previous books that have straddled both audiences.)

4. Does your book have the same target audience in terms of demographics? (Don’t include a young adult title if the audience for your book is clearly on the adult side, for example.)

5. Is your comp realistic and believable? (Although it’s tempting to compare your work to a breakout bestseller, it’s more credible to choose a title with a typical sales path.)

6. Has your comp been successful . . . to a certain degree? (The book doesn’t have to—and usually shouldn’t—be a phenomenon, but it should at least be on the radar of accounts or on category bestseller lists. If a comp title is a perfect editorial match but a sales failure, it may set the expectations for your book too low.)

You can read the rest of this informative article HERE.

Also see these articles for specifics on how to find comps:

Comparative Title Analysis for your Book Proposal: The “How-To”

Finding Good Comp Titles

Finding Comp Titles

14 Free Press Release Sites for Authors

NY Times newsroom, 1942

Updated 1/22/22

Your book is about to be released, but how do you get the news out to the media? The first thing you need to do is to write an engaging press release.

A press release is a news story. It is written in third person, has a catchy title and intro, an engaging discussion of the book's topic, and contains at least one quote. The thing to remember is that a press release is a story. What the book is about, why it is significant, and how it came to be written are all important components of a press release.

There are many templates for press releases online. (Type "press release book release" into a search.) Read the releases that have been distributed by publishing houses as well as the templates. (For example, search "Hachette press release.")

After you have honed your press release, the next step is to send it to media outlets via press release distributors. (Be sure to remember your local paper. Local authors are celebrities!) Don't wait until the last minute. If your local paper, for example, would like to include a photo, or get some quotes, you will need to give them sufficient advance notice - at least a couple of weeks.

Most press release services charge a fee - sometimes a hefty one - for distribution to the thousands of media channels that exist in print, on air, and on the net. But there are a few that are free, and some only charge a nominal fee. Depending on where you want your press release to be distributed, you don't have to spend a fortune.

Below are 13 press release services that don't charge a fee and which include an "arts and entertainment" category. Most of these also include paid services for broader distribution. It is worth the time to compare what each service offers in terms of paid and free distribution. Not only will a comparison give you an idea of how broadly your release can be distributed, it will let you know exactly where the press release will go.

Recommended reading. (This is a great article comparing the effectiveness of different press release services.)

60 Free Press Release Sites Tested – A Detailed Review

* An asterisk means registration is required.

Free Services

1 NPR
2 PR Log   * Free press release distribution service
3 PR.com   *
4 Press Box (UK) *
5 Newswire * Free and paid services.
6 Open PR * German site
7 Free Press Release Center * European site
8 UK Prwire * UK and global news
9 PR Urgent *
10 Online PR News * Appears on Google News. Offers paid services for broader distribution.

11 1888 press release

12 CGIDir  *
13 Newswire Today *

14 PRZoom *

Paid services

PR Underground Offers syndication to 100+ News Sites. 
Newswire * The paid service has a wide reach. Not cheap.
Pressat UK based, quite comprehensive. Plans start at £110

E-releases * Plans range from $249-$499. More pricey plans guarantee distribution to hundreds of news outlets.

PR Fire *UK only. Plans range from £50 to £150

ClickPress Plans range from £100 to £200. Free for charities.

10 Ways to Find Your Ideal Audience on Twitter (For Writers)

Updated 11/18/22

Have you been approached by services that offer you 10,000, 20,000 30,000 !!! Twitter followers for a nominal fee?

Don't do it.

Tens of thousands of followers might look good on your home page, but if those followers aren't reading your tweets, looking at your blog posts, and buying your books, they are just meaningless numbers. What you want is real followers, people who are interested in what you have to say, and in what you have written.

How do you get genuine followers?

First you have to find your ideal audience. There are several ways to go about this using three essential tools: Followers, Twitter Lists, and Hashtags.

1) Make a list of successful authors who are similar to you. Look at their "followers" list, and follow accounts that are active. (It helps if they have a significant number of followers. Avoid accounts that look like spam, or that don't appear relevant.) This may take a little time, because you will have to look at their accounts and see when they last tweeted. (Ideally they should be tweeting at least five times a week.) There is no point following people who don't tweet, because they will not tweet about you. It seems selfish, but the best use of Twitter is not what you tweet, but how many people are willing to re-tweet or like your tweets. That's called marketing.

2) Reviewers are your audience, too. To find book reviewers, do a search on #review plus your genre. Ex: "#fantasyreview, or #review #fantasy." This will produce a list of recent reviews. Click on the account and if the reviewer has tweeted consistently about reviews/books, follow and add them to your list of reviewers. (Note: If you search "reviewer" instead of "review" a list of promotion companies will pop up.) You can also look at the followers on popular review sites.

3) Don't follow blind. Before you follow people, read their recent tweets. If you are interested in their tweets, chances are they will be interested in yours.

4) Look at the Twitter lists of authors in your genre, as well as businesses that promote books, publicists, agents who represent your genre. Do they keep a list of publicists, promotion sites, reviewers? If an author who writes in your genre keeps a list of reviewers, odds are they will be interested in your book. (And be sure to keep your own lists.)

5) Expand your scope beyond writers. For example, if you write children's books, tweet about parenting, education, and other topics that interest people who are raising kids. Be engaged with the world.

6) Express yourself. If you feel strongly about something, don't be afraid to have an opinion. You want followers who believe in what you are willing to stand up for. Writers are leaders.

7) Tweet several times a day on different topics. Vary your tweets to include some with images, some that are an image only, some that are a comment, some that include a link, and some personal news (your upcoming release, a new project you are working on, etc.) Check to see which tweets get the most responses on Twitter analytics. The tweets that are the most popular are an indication of what your audience likes to hear.

8) Use hashtags in your tweets. People who are on the lookout for topics, genres, free books on Kindle, and news events will search for them using hashtags. (If you aren't using hashtags, your tweet will get lost.) You can use those hashtags to find people who tweet on specific topics. Check out their home page, and if you like what they tweet, follow.

9) Don't be afraid to use Twitter to communicate with people - even if they are not your followers. I find that people who mention me get my attention. Whether they are commenting on one of my tweets or offering something, I almost always respond, either by tweeting back, or by checking out the link they've sent me. Literary agents also respond to tweets. To get the attention of readers and reviewers there is no better tool than communication via Twitter. (Don't DM - direct message. People resent DMs. Just mention them via their handle @)

10) Make sure your bio includes the information that is relevant to potential followers. For example, if you write sci-fi, include your genre so that sci-fi readers can find you.  Don't include the fact that you have three kids, unless you specifically want Moms to follow you. Include what you tweet about and a personal closer that will get attention (e.g. something witty, funny, cute, dark - anything with a punch). Ex: "Author of scifi novels & short stories. Tweets about astronomy & Indie publishing. Building a time machine in my basement on weekends." On your profile, always include where you live, your website URL, and a head shot. (No eggs!)

Finding your ideal audience will take time and patience, but if you devote 15 minutes a day you can build a significant following within a few weeks. Two thousand active and engaged followers are worth more than 10,000 followers who exist in name only.

Related posts:

253 Hashtags for Writers

Platform, Shmatform: Social Media - How Numbers Lie

Twitter: How to Build a Following - for Writers